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‘Masaan’ And Other Indian Films Steer Away From Bollywood Escapism

MUMBAI — At the beginning of “Masaan,” the most acclaimed Indian movie of the year, two lovers meet at a ramshackle motel in the holy northern city of Varana...

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This Ganesh Chaturthi, Something's 'Fishy'

Ogilvy Mumbai and Sprouts Environment Trust have come together this Ganesha festival for an initiative that could go a long way in saving the aquatic animals and protecting th...

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Few Proponents Of Locally Produced English GEC Shows?

English GECs have always faced the ‘acquired’ versus ‘original local content’ dichotomy. We explore the reasons why the genre has not experimented with...

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360-Degree Video Lets You Step Inside The Devastation Of Syria's Civil War

A Syrian news agency has published a new report that allows viewers to see the devastation of Syria’s civil war in 360-degree video. As French newspaper Le Parisien repo...

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Sony VR Headset Finally Has A Name

TIME TO STOP saying “Project Morpheus” and start saying “PlayStation VR.” Sony announced at its Tokyo Game Show press conference today that it has sett...

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Migrant Crisis: “If We Don’t Stop Climate Change, Then What We See Right Now Is Just The Beginning”

The surge of people fleeing to Europe from the Middle East highlights how quickly mass migrations can occur. It may also offer a glimpse of what’s to come as climate cha...

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BARC Goes Rural: The Great Media Manthan

The Broadcast Audience Research Council (BARC) has churned the ocean of Indian TV audience and has found the nectar of rural market reach for our marketing and advertising ind...

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An Interactive Guide To Ambiguous Grammar.

Depending on whom you ask, the use of the active voice over the passive is arguably the most fundamental writer’s maxim, thought to lend weight, truth, and power to decl...

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The New Apple TV Is A Glimmer Of Hope, Not A Revolution

TV IS TROUBLED these days. Not the content—we’re in the midst of a Cambrian explosion of excellent programming—but the process by which we discover, find, an...

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Your First Look At The Souped-Up, Siri-Powered Apple TV.

THE APPLE TV isn’t really about TV. It’s not even really about what it can do right now, or what it’ll be able to do when it launches in October (which ...

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THOUGHT FACTORY: DISCOVERING MAHARASHTRA'S COOL RETREATS

Beat the Heat: unveiling Maharashtra's chilling hideaways for a refreshing summer escape...

April 25 2024

ALTERNATIVE ENTERTAINMENT: THE RIVER OF LIFE

OP Srivastava takes us on the banks of Gautam Ghose's film. Paar, crossing the river of ...

April 24 2024

KALEIDOSCOPE: ANURAG ANAND - THE STORYTELLER ARTIST

‘I am a storyteller with art and writing as my mediums,’ says Anurag Anand, ...

April 23 2024