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American Cancer Society Launches Rock Out And Save Lives Initiative

American Cancer Society Launches Rock Out And Save Lives Initiative

by The Daily Eye Team November 25 2014, 1:58 pm Estimated Reading Time: 0 mins, 55 secs

Live Nation Entertainment announced today the American Cancer Society’s (ACS) ‘Rock Out and Save Lives’ Get and Give Ticketmaster Ticket Cash promotion, in which anyone who donates to the American Cancer Society will receive the same value in Ticketmaster Ticket Cash codes (up to $100). “We are energized by this opportunity to raise awareness and funds, and to expand our lifesaving work through ‘Rock Out and Save Lives,’” said Daniela Campari, senior vice president of integrated marketing and revenue for the American Cancer Society. “It’s a powerful way to encourage people to be bold and take action against cancer.” The goal is to bring cancer awareness to fans this holiday season with the gift of giving. Live Nation Entertainment is enlisting artists, including One Republic, Nelly, Justin Moore, Paulina Rubio, 3lau, Capital Cities and Botnek, to help promote the program through social feeds in the American Cancer Society’s fight against cancer. The promotion will kick off on Thursday, Nov. 20 with the last day to donate being Wednesday, Dec. 31.

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