Huang Zizhen saw a Global Forest Watch screenshot featuring the planet's forest cover; she felt sad that China's tree density appeared to be less than some of its neighboring countries. So, aiming to raise public awareness about nature, Huang, a former multinational executive, switched to cinema. After preparing for more than a year with a budget of almost 2 million yuan ($285,700), she recently introduced Earthland-Wildscreen Film Festival, a Chinese version of Britain's Wildscreen Festival, to moviegoers in Beijing and Shanghai.

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