Personal data is anything but personal. Our phones and televisions listen in on us; the most powerful corporations in the world trade in consumer tics, browsing histories, and demographic identities. James Bridle is an artist and technologist whose work addresses issues of privacy, surveillance, and security; he coined the term "New Aesthetic" to describe the way the visual language of technology has begun to seep into the physical world. This is his first work of fiction. -The Eds

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