A Panel on 'From the bottom to the top - Grassroots Leadership and Edutainment' at Elevate 2K18

Sujata Khandekar, Director, CORO is in conversation with Maria Correia, Founder, WEvolve Global Inc., Gajra Kottary, Television Writer (Balika Vadhu), Noorjehan Safia, Bharatiya Muslim Mahila Andolan and Anushka Shah, Researcher, MIT Centre for Civic Media.

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Petrina D'Rozario on 'Gender Mainstreaming in Indian Films and Television' at Elevate 2K18

Petrina D’Rozario, Founder President, Women in Film & Television, India speaks at Elevate 2K18, Mumbai about WIFT’s global presence and how WIFT’s aim has been to increase representation of women both in front and behind the camera. She presented some of the successful events organized by WIFT and how it has helped budding women to find resources.

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Purnima Mehrotra presenting the activities of ACEE in the year 2017-18 at Elevate 2K18

Dr. Purnima Mehrotra, Director Programs, ACEE speaks at Elevate 2K18, Mumbai speaks about the Impact Evaluation study done by ACEE in UP and Bihar and the intervention strategies used. She also threw light on the various activities of ACEE in the entertainment education space.

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Victor Hugo in conversation with Kulmeet Makkar on 'Bollywood and Global Markets' at Elevate 2K18

In this video from Elevate 2K18, Mumbai, Victor Hugo Orozco Olvera, World Bank - DIME is in conversation with Kulmeet Makkar, CEO, Producers Guild of India. They discussed entertainment education in India and how the Producers Guild incorporates education in entertainment. He talked about how the Producers Guild wants to be more inclusive of media so they can spread edutainment on many different platforms.

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Noorjehan Safia on building leadership among Muslim women through BMMA at Elevate 2K18

Noorjehan Safia, Bharatiya Muslim Mahila Andolan speaks at Elevate 2K18, Mumbai about building leadership among Muslim women in India. She spoke about the challenges they face while working in a very divisive environment like India. She also stressed about the lack of Muslim characters/ issues in the media, both television and movies.

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Maria Correia on 'Collaborating with the Creative sector' at Elevate 2K18

Maria Correia, Founder, WEvolve Global Inc. speaks at Elevate 2K18, Mumbai about collaborating with the Creative sector and how they launched WEvolve program in India. She also spoke about their work with MARD and Farhan Akhtar.

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Partho Dasgupta on 'Television Audience Measurement – New paradigms of Change' at Elevate 2K18

Partho Dasgupta, CEO Broadcast Audience Research Council (BARC) speaks at Elevate 2K18 on some interesting and useful insights about TV watching patterns of people in India. He said TV landscape in India is multi-layered and highly dynamic and various factors like family size, digitization and migration affect TV viewing.

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Manisha Korde on 'Progressive writing in times of Fragmented Viewership' at Elevate 2K18

Manisha Korde, Screen Writer and Joint Secretary, Screen Writers Association speaks at Elevate 2K18, Mumbai. She spoke about how the SWA helps the people who contribute to great songs and stories that are socially relevant. Manisha highlighted the purpose why SWA exists - to maintain the harmony and the balance between the writers and the producers.

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Kate Folb on 'Creative Alliance Partnerships for Global Health and Sustainability' at Elevate 2K18

Kate Langrall Folb, Director, Hollywood Health & Society, University of Southern California speaks at Elevate 2K18, Mumbai. She shared her experience working with HH&S and how she and her team have consulted on over 1300 storylines including the HIV Test storyline for the much-acclaimed show 'How to Get Away with Murder' and the comical maestro 'Blackish' and how these interventions have impacted audience’s attitudes and behaviours.

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Laura Costica on 'Experimental Impact Evaluation of MTV Shuga' at Elevate 2K18

Laura Costica, World Bank – DIME speaks at Elevate 2K18, Mumbai. She talked about the work World Bank has done in Nigeria and Mexico and about the effect of entertainment education on people through surveys. She stressed that the World Bank plans on continuing their work in Nigeria, Mexico and India.


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