Thought Factory
Thought Factory

Hey Guys, give brand LOVE a chance!

Catalyst, hidden persuader or gentle, deceptive brand statement, LOVE, Monojit Lahiri insists, is much more than a 4-letter word in today’s fiercely competitive market-s...

Read More
Thought Factory

“Who says only Bollywood songs are gold?!” – Gulzar

As Bollywood’s undisputed Poet Laureate moves from strength to strength, Monojit Lahiri recalls some amazing conversations with a dear, cherished and hugely respected fr...

Read More
Thought Factory

Jhappi-pappi and all

Farrukh Dhondy recalls the Bhartiya Janta Party’s election victory of 2014, which he watched unfold on television when he was in Dhaka.   I remember I was in Dhaka...

Read More
Thought Factory

Dark Humour Now

“What did we do without mobile phones?” is the buzz question of the chatterati of the West and of the chapaterrati of India, writes Farrukh Dhondy The question al...

Read More
Thought Factory

More Sinned Against Than Sinning!

Monojit Lahiri attempts a non-judgmental take on ‘Brand Bollywood’. Art. Realism. Truth. Vision. Commitment. Belief. For years, a section of a “niche”...

Read More
Thought Factory

All about Eve: A History of the Hindi Film Heroine

All about Eve: A History of the Hindi Film HeroineThe more things change, the more they remain the same when it comes to the portrayal of women in Hindi cinema. Shantanu Ray C...

Read More
Thought Factory

A mutiny or a plea for independence

As discussions continue, Farrukh Dhondy remembers writing a script for Ketan Mehta - Rani of Jhansi, which was hijacked of course by those re-writing History. It was probably...

Read More
Thought Factory

Game Changer, Marketer, Entertainer, Interpreter: The Film Critic

Monojit Lahiri investigates through the incisive commentary of critics as well as filmmakers, what film reviews and film criticism is all about. Let’s face it. India is...

Read More
Thought Factory

A letter to my younger self

Farrukh Dhondy writes to himself in this hilarious yet very poignant piece. You ‘must’ read it! Dear Farrukh, Being born three years before India gained its Inde...

Read More
Thought Factory

‘Having a blast’ is a very ordinary thing to do!

How often have we all said, “Hey, let’s have a blast”, or, “What a blast we had last night”, writes Vinta Nanda. When a friend, sibling, or an a...

Read More

The Untold Tragedy

Film historian Dhruv Somani narrates the story of Inder Thakur, a top model and upcoming...

September 25 2022

The Silenced Valley

Can bringing Cinema to the Kashmir Valley settle the wounds and trauma? No, says Humra Q...

September 24 2022

A Requiem For Mayfair Cinema

English movies which essentially meant Hollywood films (Hollywood being the benchmark fo...

September 23 2022