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Gender

Is Gender Sensitivity Coming Of Age In Indian Advertising?

Industry experts share their views on where Indian advertising stands as far as gender stereotypes are concerned and how much the attitude and outlook of the industry has c...

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Gender

Redefining Tradition

Myntra’s contemporary ethnic wear brand Anouk captures the spirit of a woman in the new ‘Bold is Beautiful’ digital campaign executed by Ogilvy and Mather...

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Trending

Hindustan Unilever Partnering With Cos Like Star, YRF, Facebook, Google To Weave Its Brands Into Their Creations

Toiletries-to-food giant Hindustan Unilever BSE 0.39 % (HUL) is partnering over a dozen content creators — from Star Network and Yash Raj Films to Facebook and Google...

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Trending

“News Is An Ocean In Which People Are Swimming In Different Directions” Aroon Purie

TV Today Network recently shut down its English news channel, Headlines Today, and replaced it with India Today Television. This new entity will now partner its Hindi news ...

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Movies

Welcome 2 Karachi

Critic’s Rating : 1.5 Star.

Cast: Arshad Warsi, JackkyBhagnani, Lauren Gottlieb.

Direction: Ashish R...

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Trending

Whatsapp: The Next Big Marketing Tool?

A look at how marketers are using WhatsApp as a platform to promote, sell and highlight their products I am working on a cover story on how brands have started including Wh...

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Trending

CNN-IBN Appoints Anuradha Mathu Agrawal As National Revenue Head

New Delhi, 11 May, 2015:CNN-IBN, India’s most awarded English news channel, has announced the appointment of AnuradhaMathu Agrawal as National Revenu...

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Health

Rich Mom, Poor Mom: Growing Gap In Global Access To Maternal Health Care

Less than six miles separate the crowded public hospital in an industrial district where Emilie Kabala gave birth from the gleaming private clinic in the tree-lined suburb ...

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Sustainable Development

Why Brands Should Focus on Videos As An Effective Marketing Tool

The basic premise that a video generates more buzz than a simple text post is universally acknowledged. Video Marketers are using this syllogism world over to alleviate the...

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Sustainable Development

Top 10 Social Innovation Trends Of 2015

We get it, your inboxes are jam-packed with must-read trend predictions for 2015, and no doubt some of them are right on the money. We can all feel the shift: This year wil...

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