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ALTERNATIVE ENTERTAINMENT: THE VAGARIES OF FATE AND FAITH

Jitank Singh Gurjar’s Vimukt (In Search of the Sky) is a poignant indie that captures rural poverty, faith, and resilience throu...

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THOUGHT FACTORY: WHO DESERVES REAL RECOGNITION?

Monojit Lahiri examines the stark contrast between stardom’s glamour and the selfless pursuit of empowerment, questionin...

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BUSINESS: ENTERTAINMENT HIJACKS SALES IN ADVILLE

A sharp look at how advertising today prioritizes entertainment over sales, sparking debate on creativity, strategy, and real business impact. ...

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ALTERNATIVE ENTERTAINMENT: THROUGH A MASTER’S LENS

Khalid Mohamed in conversation with the celebrated lensman, Rafique Sayed, on the vital essence of photograph...

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BOLLYWOOD: IN DÉFENSE OF THE MERCHANTS OF BOLLYWOOD

Glossy or gritty, art or commerce, celebrated or scorned — India’s cinematic juggernaut continues to provoke, inspire, and divide. ...

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THOUGHT FACTORY: VALIDATION COMES WITH EXPIRY

The Fleeting Follower Game – Featuring “The Substance” & “Nayak” (The Hero) — a cultural reflection on ...

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THOUGHT FACTORY: REAL ACTORS DON'T FIT BOLLYWOOD

Despite the rise of India's finest acting talents, Bollywood continues to sideline them, favouring glamour and star power over substance, skill...

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TRENDING: A SPRING SONG STATE OF MIND

Hindi film songs have celebrated the onset of spring in myriad ways. Shantanu Ray Chaudhuri looks at 5 songs plus one bonus fr...

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BUSINESS: PEOPLE DON’T BUY FROM CLOWNS...!

"Exploring how humour revolutionized advertising, proving that laughter, not seriousness, drives consumer engagement." Monojit Lahiri Read More

THOUGHT FACTORY: A CAR FOR MR. CHATTERJEE!

An unforgettable encounter: How selling our Ambassador car led to an evening with Bengali cinema legend Soumitra Chatterjee. Vandana Ku...

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