Right from the start, Apple was more or less interested in creating their own eco-system, a separate Universe wherein both the content and the hardware are provided by Apple. With the iTunes store, and the dependency on iOS enabled hardware to play music and watch movies, they achieved this goal to some extent. But with the introduction of Apple Music, everything is set to change, at least for the music industry. During the ongoing Apple Worldwide Developers Conference (WWDC) at California, Apple has officially announced the launch of their much awaited Apple Music which is a digital music streaming service for both Apple and non-Apple users.

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