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BARC Commissions India's Largest Universe Estimation Study

by The Daily Eye Team September 24 2015, 4:49 pm Estimated Reading Time: 0 mins, 18 secs

The study to be conducted by Nielsen, will aid panel expansion for television measurement, and aim to be a ready reckoner for MARKETERS and advertisers. The Broadcast Audience Research Council of India (BARC), has appointed Nielsen as the agency to conduct India’s largest Universe Estimation study on television ownership & viewing habits.

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