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Bengaluru Theatre Groups Go For Trailers To Attract Tech-Savvy Audience

Bengaluru Theatre Groups Go For Trailers To Attract Tech-Savvy Audience

by The Daily Eye Team June 3 2016, 10:37 am Estimated Reading Time: 0 mins, 24 secs

Unless one is a regular theatre goer, chances are that one does not know which play to watch. Information available is usually about the cast or a brief plot summary. Theatre productions in BENGALURU are remedying this dilemma: For starters, they are creating trailers or promos on the lines of movie trailers.  Theatre productions are going beyond posters. "For today's tech-savvy audience, social networking has become a necessity" says Ashwini Kumar Chakre, founding member. 

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Vinta Nanda


Former Director Ideation at Zee Network, filmmaker and writer Vinta Nanda is the editor of The Daily Eye, and has recently directed a feature-length documentary on feminism in India titled #SHOUT. Vinta produced, directed and wrote television serials including Tara, Raahein, Raahat, Aur Phir Ek Din and Miilee. Her film, White Noise (2004), was screened at international film festivals. Her Edutainment work includes the serials Sheila and Kasbah, feature film Anant, and Documentary, The Distant Thunder and she led The Third Eye program from 2013 to 2018 in partnership with Hollywood Health and Society, Norman Lear Center, USC Annenberg, supported by the Bill and Melinda Gates Foundation, which built platforms for interactions  between creative communities and specialists, experts, social scientists and activists to initiate the idea of conscious storytelling.


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