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Hard Rock Partners With Rihanna On Limited-Edition Artist Spotlight Merchandise

Hard Rock Partners With Rihanna On Limited-Edition Artist Spotlight Merchandise

by The Daily Eye Team June 7 2014, 12:24 pm Estimated Reading Time: 1 min, 21 secs

Hard Rock International has partnered with international superstar Rihanna on limited-edition merchandise. As part of the partnership, the singer revealed a shirt featuring an original design and artwork as part of Hard Rock’s Artist Spotlight Series. Hard Rock also announced that it was adding several of Rihanna’s personal items to Hard Rock’s expansive memorabilia collection. True to the brand’s “Love All – Serve All” motto, Hard Rock is celebrating the partnership with a donation to Rihanna’s charity, The Clara Lionel Foundation. “This charity is very near and dear to my heart and I’m proud to announce Hard Rock’s donation of $200,000 to The Clara Lionel Foundation, as well as showcase my shirt and spotlight merchandise,” said Rihanna. “I’m honored to join some of the biggest names in music who have been celebrated with shirt designs as part of Hard Rock’s Spotlight Series.” Rihanna delivered items from her personal closet to Hard Rock during an exclusive appearance at Hard Rock Cafe Paris where she announced the latest news about The Clara Lionel Foundation. To commemorate the partnership for Hard Rock’s Artist Spotlight program and to honor Rihanna’s generous and ongoing commitment to her country and those in need, Hard Rock’s donation to The Clara Lionel Foundation will support the organization’s efforts to improve healthcare in Barbados and support non-profit organizations that address the needs of youth globally in the areas of health, education, arts and culture.

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