The Safeway Foundation and Stand Up To Cancer (SU2C), a program of the Entertainment Industry Foundation (EIF), have collaborated again to re-launch their public service campaign featuring actress and SU2C Celebrity Ambassador Marcia Cross, which will debut in June. The print, radio and digital public service announcement (PSA) is designed to raise awareness for the fight against prostate cancer – a disease that over 2 million men are living within the United States alone. Prostate cancer is the second-leading cause of cancer death for men in the United States, and one in seven men will be diagnosed with prostate cancer in their lifetime. The public service campaign coincides with Safeway’s annual in-store Prostate Cancer Awareness fundraiser, providing customers with multiple opportunities to donate at more than 1,300 Safeway stores across the U.S. The public service campaign will run through June, the month in which Father’s Day is celebrated. Stand Up To Cancer and The Safeway Foundation are encouraging everyone, especially those with loved-ones affected by the disease, to show their support for the cause with a limited-edition, reusable shopping bag with the words, “It starts with a wish; it can end with a cure.” The bag will be available for purchase at all Safeway banner stores, including Vons, Pavilions, Tom Thumb, Randalls, and Carrs stores, as well as online at safewayfoundation.org.

Click Here To Read More