Conceptualised by BBDO India, the #MenInKitchen campaign for Parampara Expert Masala Mix shows how easy it is to prepare complicated dishes General Mills’ Parampara, a brand which operates in the ready-to-cook category, has launched a range of Expert Masala Mixes which includes the first-of-its-kind Omelette Masala with a ‘Masala Masti’ twist. The product is a blend of many spices which gives a simple omelette a masaledaar twist. This all-new product has been introduced along with a campaign, #MenInKitchen, conceptualised by BBDO India. The two TVCs highlight how the Parampara Expert Masala Mix makes it so easy to prepare a complicated dish that even men can take over the kitchen and make it perfect every time.

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