Salman cuts promotional budget for 'Jai Ho' for charity
by The Daily Eye Team January 8 2014, 3:41 pm Estimated Reading Time: 0 mins, 22 secsSalman Khan is one of those who believe that he does not need gimmicks to pull the audience to the theatres. He has proved in the past that his star power is enough to set the cash counters jingling. Although with ‘Ready’ he finally jumped on the bandwagon and started to promote his films, the actor still believes that hugely expensive exercises are no guarantee for a box-office hit.