Three of Britain’s highest-profile sporting heroes have joined forces to encourage the public to support UNICEF and the Glasgow 2014 Commonwealth Games by purchasing exclusive merchandise ahead of the Games this summer. UNICEF, the world’s leading children’s organisation, and Glasgow 2014 have joined together in a ground-breaking partnership to make sure that the Commonwealth’s poorest and most excluded children come first. Six-time Olympic champion Sir Chris Hoy, Wimbledon Champion Andy Murray and Olympic Medallist Tom Daley are calling on sports fans to change children’s lives by buying one of four exclusive products.

The products include bright and colourful trainer laces, gel bracelets in the official Glasgow 2014 Commonwealth Games colours, and a pin badge and key ring featuring the official Glasgow 2014 mascot, Clyde. At least 50p from every purchase will go to UNICEF to help transform children’s lives. UNICEF UK Ambassador Sir Chris Hoy said: “As a UNICEF UK Ambassador and proud Scot, I am delighted to be able to help raise awareness of this great partnership .We have a fantastic opportunity for the Games to change the lives of vulnerable children around the world. I have been lucky enough to see how UNICEF’s work can change children’s lives; I’ll be wearing my UNICEF & Glasgow 2014 laces with great pride.”

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