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Startup Spotlight: Play Works Studio develops games to get girls excited about programming, science

by The Daily Eye Team October 11 2014, 2:59 pm Estimated Reading Time: 0 mins, 40 secs

Two years ago at a Startup Weekend Women’s Edition event, former Amazon and Microsoft user experience designer Adriana Moscatelli was inspired to address the gender imbalance in the tech industry. She wanted to create a tool that made learning science and technology skills fun for kids — and especially girls. That’s exactly what Moscatelli has built with Play Works Studio, a startup backed by the National Science Foundation that develops games to teach programming, math, and science to kids. “We are a team of scientists, artists, designers and engineers who grew up tinkering, making, exploring, playing with building toys and being curious,” Moscatelli said of her team. “We like to build and have an impact in the world. And we love science.”

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About Author

Reema Moudgil

Reema Moudgil has been a journalist since 1994 and has written on cinema, theatre, gender issues, music, art, architecture and more. Her first novel Perfect Eight was published in 2010 and was recently prescribed as a post graduation text in the post colonial Indian writing course in Jyothi Niwas College, Bangalore. She also won an award for her writing/book from the Public Relations Council of India in association with Bangalore University. Since 2010, she has co-founded Unboxed Writers (currently being rebooted), edited Chicken Soup for the Soul-Indian Women, and translated Dominican poet Josefina Baez’s book Comrade Bliss Ain’t Playing in Hindi. She is also an Urdu, English and Hindi RJ and as an artist, has exhibited her work in India and the US.

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