Startup Spotlight: Play Works Studio develops games to get girls excited about programming, science
by The Daily Eye Team October 11 2014, 2:59 pm Estimated Reading Time: 0 mins, 40 secsTwo years ago at a Startup Weekend Women’s Edition event, former Amazon and Microsoft user experience designer Adriana Moscatelli was inspired to address the gender imbalance in the tech industry. She wanted to create a tool that made learning science and technology skills fun for kids — and especially girls. That’s exactly what Moscatelli has built with Play Works Studio, a startup backed by the National Science Foundation that develops games to teach programming, math, and science to kids. “We are a team of scientists, artists, designers and engineers who grew up tinkering, making, exploring, playing with building toys and being curious,” Moscatelli said of her team. “We like to build and have an impact in the world. And we love science.”