Actress Aishwarya Rai Bachchan feels that?COMMUNICATING?about HIV/AIDS is important in order to eliminate the social stigma associated with the disease. "As long as we keep the communication (on HIV/ AIDS) going, people will remain informed and educated. The perceived social stigma should definitely be pulled down. That will be the day when the issues are more practically discussed and that's when it becomes more effective," Aishwarya said during her World AIDS Day message at Cooper Hospital here on Tuesday. "You actually address it as something that needs attention and what's the action to follow. You have concerns of the social stigma of feeling gagged to actually communicate, that is what we're constantly working towards. Once those barriers disappear, the work becomes more effective," the actress added. Read More at www.zeenews.india.com