Apart from acting, directing and producing films, Ajay Devgn is now working on a social cause. The 'Shivaay' actor has become the goodwill ambassador for Smile Foundation, which is a national organisation that has been instrumental in supporting education for girls and women empowerment. When asked about his association with the NGO of which he has been a part for the past five years, Ajay told a daily, "Celebrities need to be part of such initiatives because people will listen to them. Only when people get together can things change. The Smile Foundationcan only do something up to a point."

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