Gaurav Banerjee, the journalist turned content head turned business head, is busy shaping the future of Star Plus. The first change he initiated soon after assuming responsibility at Star Plus in November last year was stretch the entire weekday primetime line-up of the channel to six days. The move has paid off. The channel has scaled to a new high, with a new benchmark of 700 million viewership week on week. In his first interview after taking charge of Star Plus’ business, Banerjee tells TelevisionPost.com’s Gaurav Laghate why the channel has remained wary of regular non-fiction shows. He says that the channel is making good money, which gives him enough headroom to invest in mega-budget shows like ‘Mahabharat’ and ‘Satyamev Jayate’.

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