In The News

  This Year's Most Expertly Choreographed Ad Has A Superb Ending That Explains Everything

This Year's Most Expertly Choreographed Ad Has A Superb Ending That Explains Everything

by The Daily Eye Team June 20 2017, 4:54 pm Estimated Reading Time: 0 mins, 30 secs

Here’s a commercial that should undoubtedly charm the Film judges at Cannes. It’s a spot out of Japan by agency Mori Inc., featuring incredible mathematical choreography by Furitsukekagyo air:man. Trying to figure out what’s going on is half the fun, so we won’t spoil who the advertiser is, or what they’re selling. But stick with it through the whole three minutes. The reveal at the end makes you suddenly understand what you’ve been watching—a delightful moment that’s rare in advertising.

Read more at www.adweek.com




Disclaimer: The views and opinions expressed in this article are those of the authors and do not necessarily reflect the official policy or position of thedailyeye.info. The writers are solely responsible for any claims arising out of the contents of this article.