In the past year, YouTube has blown up with the sheer content and volume of video creators on the platform. The company has also taken steps to ensure the right content reaches the viewers, and alongside promote smaller YouTubers by highlighting their content every week. In fact, because of a glitch, the subscriber count of most YouTubers fell by a good 2-3% in January this year, but the company was quick enough to rectify that. Now, YouTube is introducing a new policy that will affect a lot of budding YouTube creators. In a blog post, YouTube has said that advertisements will no longer be shown until the channel reaches a lifetime views of 10,000. “Starting today, we will no longer serve ads on YPP videos until the channel reaches 10k lifetime views. This new threshold gives us enough information to determine the validity of a channel,” says YouTube.

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