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Partho Dasgupta on 'Television Audience Measurement – New paradigms of Change' at Elevate 2K18

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Partho Dasgupta on 'Television Audience Measurement – New paradigms of Change' at Elevate 2K18

by 0 January 31 2019, 7:12 pm Estimated Reading Time: 0 mins, 14 secs

Partho Dasgupta, CEO Broadcast Audience Research Council (BARC) speaks at Elevate 2K18 on some interesting and useful insights about TV watching patterns of people in India. He said TV landscape in India is multi-layered and highly dynamic and various factors like family size, digitization and migration affect TV viewing.



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