The year 2015 had its fair share of popular and controversial ad campaigns. From brands like Kalyan Jewellers who were forced to pull down their creatives after facing online backlash for depicting child labour, to Amul’s digital ad ‘With Har Ghar Amul Ghar- Pyara Bandhan’ which was accused of being ‘sexist’ and ‘regressive’. Even the IIN (Idea) and Airtel 4G ads received flak for their ad content, and one could see parodies and mocking trolls about the campaigns on popular social media channels. Fevikwik’s Indo-Pak unity ad released during the ICC Cricket World Cup 2015 was accused by BJP’s Ujjain MP, of being ‘anti-national’ and an ‘insult’ to the soldiers.  Dettol’s campaign, ‘Maa Maane Dettol Ka Dhula’, released during the same time came under severe criticism for its banal jingle ‘Dettol Dettol Ho’ and lacklustre plot.

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