Mumbai, October 26, 2015: The first virtual literary festival, Kindle LitFestX happening from October 23 to November 01 in India, is creating a wind in the internet arena. Today the festival saw participation of renowned personalities like N S Rajan, Aastha Atray Banan, Chetan Bhagat, Kiran Bedi, Raghu Karnad from India and Edward Lucas, Kwasi Kwarteng, Sudhanshu Palsule from the United Kingdom. Over the weekend, the Kindle LitFestX saw a steep rise in the number of viewers for the new as well as the previous days’ videos.

During the live discussion, Mr. Rajan gave valuable inputs on the topic ‘Is Happiness at work worth pursuing’, Ms. Banan shared her views on ‘Why the world need love stories’ as Mr. Kwarteng answered the audiences’ queries on ‘The Most Important Six Months in Post War Britain’. Mr. Lucas answered on ‘Will it be an Anonymous & Anarchic Online World’, whereas Mr. Palsule discussed on ‘The Social Leader’ and Mr. Bhagat gave tips on ‘Surviving Twitter’.

The event which is greatly leveraging digital platforms including YouTube Live, Google Hangout, Facebook, Twitter, amongst others by offering interactive experiences for readers and authors is also including book readings and virtual book launches. The fest is focused at encouraging and inspiring readers and non-readers across geographies to read and debate on a common platform.

Sanjeev Jha, Director, Kindle Content, said, “Kindle LitFestX meant for habitual and young readers alike celebrates the love for reading. In the last 4 days, the response at the online event has been fabulous with avid readers and educationist from around the world sharing helpful knowledge and insights with the internet users. The topics are diverse and interesting and are generating high viewership across the globe.”

Kumaar Bagrodia, CEO, Leapvault, said, “A space created exclusively for the literature lovers, Kindle LitfestX is a wonderful platform for people to get access to legendary creative writings. The world is going digital and so the only way to reach out to the maximum audience today is the social media. We are excited to partner with Kindle and hope to create a wave with the ongoing Kindle LitFestX Event.”

The festival has likes of Ashwin Sanghi, Raghav Bahl, Deepa Prahalad and Dr. R.A. Mashelkar who have associated to share their and understand the audiences’ views and ideas. The fifth day of the online fest scheduled on October 27 will see wellknown names like Shakkar Aiyer, Aditi Mathur, Ayaz Memon, C P Surendran, Sidin Vadukut, T T Rammohan, Sanjay Kumar, Raza Rumi, Sandip Roy, Nakul Shenoy, Anam Zakaria , Sophia Khan, Farrukh Dhondy, Anil Khandelwal, Madhuri Banerjee, Arun Maira, Jonathan Gil Harris and Cornelia Funke who will speak on varied topics ranging from ‘Growing antagonism in Indo-Pak context’ to ‘Relationships in The Digital Age’ and ‘Into the Mind of a Mind Reader’ among others.

For more information, please visit www.litfestx.com.