The news channels keep debating about how women get a raw deal in our country. How India is a male-dominated society. Anchors and activists get your blood to a boil, an Arnab Goswami makes kheema out of anyone even talking about women in the negative.   But these very broadcasters and their advertisers and media agencies who buy advertising on these channels keep pushing a regressive perception that only men watch English news channels and that advertisers buy spots on English channels because men watch them.   This belief also suggests that women are typically not viewers of English news channels, that they don’t consume serious content and current affairs etc. Even if it’s not intended, the same progressive English news channel companies and those who run it are stereotyping women into what they quite definitely are not. 

Read More at  www.mxmindia.com