Actress Dia Mirza will host a campaign as the ambassador of Genesis Foundation to raise funds for the treatment of underprivileged children. This will be done through Ketto, an online fundraising website for social, creative and personal causes.

Talking about the initiative, Dia said in a statement "Give, share, love and care are words that we all have grown up listening to, but the real meaning of these words has been lost in today's preoccupied world."

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