BARC India will release the much-awaited rural ratings from Week 41 (10–16 October). The decision comes after the board members of the joint industry body today decided to go ahead with the rollout. With this, BARC India, which currently reports about 55 million households representing C&S universe of 1 lac+, will expand its reach to 153.5 million TV households, representing all India and all modes of signal. Out of this, 77.5 million are urban TV households and 76 million are rural TV households. “With the board giving us the go-ahead to release the rural data, one will see ‘What India Watches’. We will be releasing the data starting Week 41,” said BARC India CEO Partho Dasgupta.

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