Priorities

Can Japan's ad Industry Become A Model For Gender Equality?

Can Japan's ad Industry Become A Model For Gender Equality?

by The Daily Eye Team December 10 2016, 5:01 pm Estimated Reading Time: 0 mins, 32 secs

Shinzo Abe’s ‘womenomics’—his apparent drive to open up Japan’s workplace for women—looks set to remain a controversial topic well into 2017. While Abe has trumpeted a commitment to making the country a place where women can thrive in business and politics, sceptics see plenty of lip service but little change. The World Economic Forum’s Global Gender Gap Index 2016 shows the scale of work needed: Japan ranks 111th out of 144 in terms of gender equality, just below Ethiopia and Nepal. We have yet to see a female chief executive at a Nikkei 225 company.

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