The World Health Organization (WHO) Has Published The Report, Which Calls For Immediate Action By Policy Makers To Recognise And Address The Growing Issue Of Targeted Marketing To Kids Through Digital Media.
Dr Emma Boyland, From The University's Institute Of Psychology, Health And Society, In Collaboration With The Open University, WHO, University Of Melbourne And Flinders University, Produced The Report Which Examines Trends In Media Use Among Children, Marketing Methods In The New Digital Media Landscape And Children's Engagement With Such Marketing.
In The Absence Of Effective Regulations For Digital Media In Many Countries, Children Are Increasingly Exposed To Persuasive And Individually-Tailored Marketing Techniques Through, For Example, Social Media Sites And Advergames. This Trend Persists, Despite The Stubbornly High Rates Of Childhood Obesity Found Almost Universally In The WHO European Region.

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