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Enough We Will Not Be Silent Anymore

by The Daily Eye Team January 21 2017, 6:20 pm Estimated Reading Time: 0 mins, 40 secs

The Cinthol ad follows Indian sportswomen who have braved odds and ridicule to simply follow their hearts and make a new destiny. The ad captures the new narrative about women (also portrayed very successfully in Dangal) who are no longer seeking empowerment. Empowerment implies someone else giving them power. Today – they are powered. Self-powered. The horrific video of a vile act on New Year’s eve in Bengaluru came to light only because the brave woman made it a point to seek out the CC TV footage and got the culprits nabbed. While the rest of the country is debating about the right and wrong of things, the inclusion and exclusion of women; women have wrested power beyond this dialogue to simply go ahead and do!

About Author

Piroj Wadia

PIROJ WADIA is a journalist of long standing, she was Assistant Editor for Cine Blitz and The Daily, and edited TV & Video World, India’s first & only authentic television magazine. She is equally ardent about television as she is about films, and critiques both. She has been keenly watching and observing television since the 1990s and has witnessed the industry’s growth and sea changes. She has served on the jury for the Indian Television Academy (ITA) and the Indian Documentary Producers’ Association (IDPA); and on the script committee of the Children’s Film Society, India (CFSI). Currently, she is researching on the contribution of the Parsis to Indian cinema.

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