HDFC Life has launched a new brand campaign on their latest product offering ??DFC Life Cancer Care??which touches upon the importance of being financially prepared and continue to live and fight with pride should Cancer ever strike. The ad gives out the message that to win the cancer battle, it takes more than just emotional strength. It needs financial preparedness too. Celebrity and cancer survivor Lisa Ray endorses the cause by telling her story of how she survived cancer and the lessons she learnt along the way. ? Sanjay Tripathy, Senior EVP, Marketing, Products, Digital and E-commerce, HDFC Life, commented on the launch, ??uch is said about cancer these days, but the conversations are mostly around physical and mental strength to fight against the disease. We believe that a person should be mentally strong without doubt but he or she needs to be financially prepared as well. Read More?at www.mxmindia.com