A window display at Rockefeller Plaza this month will emphasize the lifesaving value of colorectal cancer screening, reaching almost 250,000 people per day with this important public health message. The display, which features Katie Couric, is the latest print public service announcement (PSA) by the Entertainment Industry Foundation’s National Colorectal Cancer Research Alliance (EIF’s NCCRA) and the Centers for Disease Control and Prevention’s (CDC’s) Screen for Life: National Colorectal Cancer Action Campaign.

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