Latest News
Thought Box
Videos
- - Adriana Cepeda on 'Creating the most Contemporary Entertainment Experiences' at Elevate 2K18
    
    Adriana Cepeda, CEO, Cinema Park, Mexico and Cinepolis Foundation speaks at Elevate 2K18, Mumbai....
    January 31 2019
    
    Anushka Shah on her work on Civic Engagement programs in India at Elevate 2K18
    
    Anushka Shah, Researcher, MIT Centre for Civic Media speaks at Elevate 2K18, Mumbai. She spoke ab...
    January 31 2019
- - PN Vasanti on 'How Television Entertainment in India handles Social Issues' at Elevate 2K18
    
    PN Vasanti, Director, Centre for Media Studies (CMS), Delhi speaks at Elevate 2K18, Mumbai on how...
    January 31 2019
    
    Alka Malhotra on 'Reflections from UNICEF’s Entertainment Education Initiatives' at Elevate 2K18
    
    Alka Malhotra, Communication for Development Specialist, UNICEF India speaks at Elevate 2K18, Mum...
    January 31 2019
    
    Victor Hugo speaks on 'World Bank research in the Bollywoods of the World'at Elevate 2K18
    
    Victor Hugo from World Bank – DIME speaks at Elevate 2K18, Mumbai about the World Bank rese...
    January 31 2019
Newsletters
- Subscribe Newsletter
  
  A revolution is breaking the schism between social conscience and entertainment. The Eye of the Storm puts you in the epicenter of this storm weekly, at the confluence of the developing world and the entertainment world.
  
  Tag Cloud
  
  YEAR ENDER 2017 Trending Environment TV Meetings Kaleidoscope Events Entertainment Hollywood Powerful People
Contact Us

Breaking News

Priorities

null

Gender

Killing Joy With Gender Bias

by The Daily Eye Team January 26 2016, 12:51 pm Estimated Reading Time: 0 mins, 32 secs

HYDERABAD: Achyuta Rao, president, Andhra Pradesh Balala Hakkula Sangham (APBSH), was aghast when he saw children fighting over a chocolate. One little boy dismissed a pink Kinder Joy chocolate that is also categorised as ‘For Girls’. “The chocolate tastes the same, but is packaged differently. It comes in two colours – blue, for boys and pink for girls. It also has toys that scream of stereotypes. There are superheroes and cars for boys and princesses and butterflies for girls,” informs Achyuta Rao and APBHS has taken the responsibility to explain the negative effects it has on growing children.

About Author

Vinta Nanda

Former Director Ideation at Zee Network, filmmaker and writer Vinta Nanda is the editor of The Daily Eye, and has recently directed a feature-length documentary on feminism in India titled #SHOUT. Vinta produced, directed and wrote television serials including Tara, Raahein, Raahat, Aur Phir Ek Din and Miilee. Her film, White Noise (2004), was screened at international film festivals. Her Edutainment work includes the serials Sheila and Kasbah, feature film Anant, and Documentary, The Distant Thunder and she led The Third Eye program from 2013 to 2018 in partnership with Hollywood Health and Society, Norman Lear Center, USC Annenberg, supported by the Bill and Melinda Gates Foundation, which built platforms for interactions between creative communities and specialists, experts, social scientists and activists to initiate the idea of conscious storytelling.

Support The Daily Eye

Disclaimer: The views and opinions expressed in this article are those of the authors and do not necessarily reflect the official policy or position of thedailyeye.info. The writers are solely responsible for any claims arising out of the contents of this article.