SHAMIR TANDON: MAKING MUSIC & INNOVATIONS!

Aparajita Krishna talks to Shamir Tandon, who has heard, seen, faced music (smiling emoji) from both behind-the-scenes busines...

NINETY-ONE CHEERS FOR HOLLYWOODS DEATHLESS BEAUTY!

Monojit Lahiri salutes Hollywood’s last super-star who was a born headliner - her 91^st Birth Anniversary appr...

IS THE SLOGAN DYING?

Monojit Lahiri questions the relevance of slogans in today’s era, and wonders about its fate in the future.

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IS IT TIME TO RECONSIDER THE TERM BOLLYWOOD?

Monojit Lahiri does a close–up of this tricky issue and reaches out to the readers now for a solution to the word Bollyw...

CHICK TO CHIC: ARC OF THE INDIAN ADVERTISER

Monojit Lahiri checks out if today's Indian women are accurately portrayed by our adfrat or not?

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DOES DAZZLING BEAUTY HIJACK TALENT?

Monojit Lahiri investigates the conundrum surrounding beauty and brains, in real and in real life, that has been going on...

Religious Festivals: Sponsored or Reality Shows?

Today, as we once again step into puja mode in this year of 2022, do we feel somewhere, somehow, a change in the puja celebrations, wonders Monojit Lahiri....

GIVE LOVE A CHANCE!

Replacing his film journo’s cap for the Ad-man’s hat, Monojit Lahiri explores the hidden virtues of love as a bran...

WHO DESERVES RECOGNITION & REWARDS?

Are SRK and Virat with their luxurious 10-star lifestyle, more worthy than the real champions of change, dedicated to show the light to the neg...