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Memories of an advertising man…
In this fascinating first-person-account, Monojit Lahiri, known for his Bollywood-driven opinion pieces, tracks the changing c...
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Should brand purpose intrude religion?
Dr Sandeep Goyal deconstructs the controversy surrounding the outrage over the Tanishq advertisement and asks a few questions ...
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Brooke Bond Red Label's Happy Hijras Return With 'Sab Rab De Bande'
Hindustan Unilever (HUL)'s happy hijras (Hindi slang for eunuchs) are back, this time with Sonu Nigam, and a much higher branding quotient. 'Brooke Bond Red Label 6 Pack', ...
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