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Verdict: Zero Tolerance to Drug Abuse

The Daily Eye Newsdesk reports that according to the latest IIHB survey, as high as 82% youngsters in the 18-30 year age cohor...

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Celebrity endorsements hit by COVID-19

Indian Institute of Human Brands (IIHB) has released a report on celebrity compensation which states brands expect celebrity f...

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Do Celebrities make a Difference to Environment Protection?

Celebrity endorsements play an important role when it comes to selling a product. A lot of mainstream or A-list...

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Empty Promises And Dead Children

Buried among the 169 targets contained in the Sustainable Development Goals (SDGs) – adopted by the United Nations last September amid a blaze of glitzy events, celeb...

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Ayushmann Khurrana on PETA ad

PETA has always indulged in celebrity endorsements to spread their message and this time it’s Ayushmann Khurrana who has pledged his support for the new campaign to p...

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