IS IT TIME TO RECONSIDER THE TERM BOLLYWOOD?

Monojit Lahiri does a close–up of this tricky issue and reaches out to the readers now for a solution to the word Bollyw...

CHICK TO CHIC: ARC OF THE INDIAN ADVERTISER

Monojit Lahiri checks out if today's Indian women are accurately portrayed by our adfrat or not?

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THE TOWERING TRIUMVERATE & THE TERRIFIC TRIO

Dilip-Dev-Raj or Aamir-Salman-Shah Rukh? Monojit Lahiri invites readers to go for it while he attempts to objectively analyze ...

MERE PAAS MAA - SORRY, MOM HAI!!

Has ‘Hey Mom’ replaced ‘Mataji’ in B-town? On Mother’s Day, Monojit Lahiri discusses t...

Is Shaadi, Barbaadi??

\Whatever happened to the pavitra bandhan that symbolised this revered bonding? Why does the M word evoke such deep suspicion, apprehension and...

Valentine’s Day: Ishqbaazi or Dramabaazi

Monojit Lahiri investigates what this day of ‘love, Valentine’s Day, means to people at large. He asks, “Dif...

Is patriotism just another prop for the Ad-biz?

Is nothing sacred in today's crazy clutter-breaking-obsessed-times, wonders an amused Monojit Lahiri 

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The Glad and the Sad

Even as COVID-19 spikes on, the film soundtracks of yesteryear offer some solace and relief. Khalid Mohamed writes on the vast...

Nepotism: Advertising Industry better or Bollywood?

Sandeep Goyal gives you a view to the nepotism, which mocks at as much talent in the Adve...