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Partho Dasgupta on 'Television Audience Measurement – New paradigms of Change' at Elevate 2K18

Partho Dasgupta on 'Television Audience Measurement – New paradigms of Change' at Elevate 2K18

by 0 January 31 2019, 7:12 pm Estimated Reading Time: 0 mins, 14 secs

Partho Dasgupta, CEO Broadcast Audience Research Council (BARC) speaks at Elevate 2K18 on some interesting and useful insights about TV watching patterns of people in India. He said TV landscape in India is multi-layered and highly dynamic and various factors like family size, digitization and migration affect TV viewing.



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HUMRA QURAISHI


Humra Quraishi is a writer, columnist and journalist. She has authored Kashmir: The Unending tragedy, Reports From the Frontlines, Kashmir: The Untold Story, Views: Yours and Mine, Bad Time Tales, More Bad Time Tales, Divine Legacy: Dagars & Dhrupad and Meer. She has co- authored The Good The Bad and The Ridiculous: Profiles, Absolute Khushwant and a series of writings with the late Khushwant Singh. Her take on what's it like to be a singleton in today's turbulent times, is part of the Penguin published anthology, Chasing the Good Life: On Being Single. And, one of her essays, The State Can't Snatch Away our Children is part of the Zubaan published anthology, Of Mothers And Others. Her essay in the volume on the 1984 Sikh riots, 1984: In Memory and Imagination is titled, Why not a Collective Cry for Justice!  


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