Raj Shrivastav on 'Reaching out with Entertainment and putting it to Social Context' at Elevate 2K18
by 0 January 31 2019, 7:40 pm Estimated Reading Time: 0 mins, 18 secsRaj Shrivastav, Zonal Head, Network Brand Solutions speaks at Elevate 2K18, Mumbai about how characters in Indian television work effectively. He listed out various examples of conveying socially relevant messages through Indian television shows and said television is still the widely watched form of entertainment and that there's a long way to go before digital will take over television in rural areas.
