The advertising sector in India has been showing several signs of having evolved for the better, these days. There has been a spurt of recent commercials that manage to sell the products they’re advertising while still delivering bold, social messages. It makes one wonder — perhaps the fact that advertising is seen as symptomatic of the status quo of a society is not such a bad thing, after all! While brands such as Havells and Tanishq spearheaded the trend over the last decade, it is heartening to note other efforts by diverse players in the field. For over a year now, NDTV has refused to air commercials for fairness creams in India, instead launching their #FairnessCreamsRacist campaign, a programme that has gained recognition and support nationwide.

 

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