Business and political celebrities like Bill Gates and Bill Clinton have drawn unprecedented attention for life-changing efforts around the world through the work of their foundations. Meanwhile, actors like Angelina Jolie have commanded new interest in international causes both through personal giving and through work as goodwill ambassadors to United Nations programs. Some people have even tried to measure celebrity value: Forbes magazine estimated that Paul McCartney's publicity work for PETA over just one year was worth more than $1-million in "publicity value" to the organization. But the focus on celebrities and their charity ties has a downside, too. While the news media race to cover causes and organizations endorsed by celebrities, they often refuse to pay attention to groups that don?t believe in going the celebrity route?or that quite frankly are too controversial or unsexy to get Hollywood?s attention.

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