On behalf of the Indian film fraternity, Bollywood megastar Amitabh Bachchan Tuesday appealed to all citizens to contribute to the cause of rehabilitating the flood-ravaged Kashmir.

Big B is the front-runner of the campaign “Hum Hain…Umeed-e-Kashmir”, an initiative of the entertainment industry, led by the Event and Entertainment Management Association (EEMA), the Film and Television Producers Guild and Zee Entertainment Enterprises Ltd (ZEE).

“When we see (the kind of things that have happened in) Kashmir, Assam, Meghalaya or the Andhra Pradesh cyclone… when we see these things, I feel that as an Indian, whatever I am able to do for my nation, I must do,” the 72-year-old said here at a press conference.

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