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by Editorial Desk July 6 2022, 12:00 am Estimated Reading Time: 3 mins, 24 secs

BMC in association with Kala Ghoda Arts Festival invites filmmakers and musicians to participate in the UNESCO Creative Cities Network Music Video Project, reports The Daily Eye Newsdesk 

Brihanmumbai Municipal Corporation (BMC) in association with Kala Ghoda Association, which manages the Kala Ghoda Arts Festival (KGAF) presents a unique opportunity for professional and budding musicians and filmmakers who live and breathe the soul of Mumbai. You can showcase your creativity in the Music Video Project (MVP) that captures the soul of the metro. Musicians are invited to share an original music track created on the theme “Creativity - Path to Equality” before July 10, 2022. Selected tracks will be shared among filmmakers who will create a music video in 15 days. The Kick Off is on July 29 and the last date to submit the music video is July 29, 2022.   

To the uninitiated, The Music Video Project (MVP) is a high-energy event in Mumbai, India’s film hub, a unique collaboration between two of the most creative arts, music and film.  The project will be conceptualized and executed by 48HFP India. MVP aims to promote culture and heritage and involve the youth, as well as creative professionals and students of filmmaking, to make sure no one gets left behind.

The MVP supports UNESCO's objective to reduce inequalities in society, which is at the core of the UN 2030 Agenda, and supports the UNESCO Creative Cities Network's (UCCN) theme Creativity, Path to Equality, Capturing The Spirit of Mumbai. The UNESCO Creative Cities Network (UCCN) started in 2004 and currently comprises 246 cities. The idea of the UCCN is to encourage greater partnerships between UNESCO and creative cities around the world that have worked to establish a strong reputation and foothold in the arts.

Mumbai was designated as a UNESCO Creative City for Film in 2019. UCCN found a perfect partner to implement its objectives, the city’s civic body, Brihanmumbai Municipal Corporation (BMC). Through its events and activities, the BMC hopes to create close interactions with the youth, students and creative professionals from the media and film community and reach out further to the people and masses through film.

The city’s cultural landscape is dominated by one of the premier organizations, the Kala Ghoda Association, which organizes the KGAF every year. With its giant presence and huge following, the KGAF brings a mass appeal and reach to the BMC for its cultural and art initiatives.

The Music Video Project has been conceived and executed by the 48 Hour Film Project India, which has a large talent pool of filmmakers across the country and a rich experience in celebrating film-based contests, branded content and innovations in the film-based events.

Wobble Creative & Content will curate the music from musicians, music bands and artists to give the international audience a taste of Mumbai’s sounds and vibe.

The winning videos will be awarded and screened at a high-profile event in Mumbai, and selected videos will also be screened in July 2022 at Santos, Brazil at UCCN’s upcoming event and many more international avenues.

The Project begins with the musicians. Music bands and artists have to capture the spirit of Mumbai through lyrics, style, compositions and feel and win a chance to collaborate with talented filmmakers and bring Mumbai alive in an exclusive music video. The MVP is a unique opportunity for musicians to be seen on a world stage. 

The next phase is the kick off day, July 29th, when selected tracks will be announced and registered filmmakers will be allotted a track. They will be given 15 days to shoot and submit a video by August 15th, 2022, one that showcases the Mumbai they want the world to see. Musicians and filmmakers can choose any genre that they feel does justice to their talent and the theme. The sound, the culture, and the noise that to some feels like music can be used as a part of the track to reveal Mumbai as a diverse city, a path to equality through creativity!

For registration follow the link here:

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