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ASPCA Kicks Off 2014 Rachael Ray $100K Challenge

ASPCA Kicks Off 2014 Rachael Ray $100K Challenge

by The Daily Eye Team June 4 2014, 2:45 pm Estimated Reading Time: 0 mins, 55 secs

The ASPCA (The American Society for the Prevention of Cruelty to Animals) is gearing up for Sunday’s start of the 2014 ASPCA Rachael Ray $100K Challenge, where a total of $600,000 in prize grants is up for grabs to help shelters save more homeless cats and dogs. The 50 contestants will work to save more animals during the months of June, July and August 2014 than they did over the same three-month period in 2013. Last year’s competing shelters saved more than 56,000 cats and dogs during the contest, an increase of 12,050 over the same period in 2012. “If you’re at all considering making a pet part of your family, then this contest – which will feature major adoption events and promotions in communities across the country for the next three months – is the perfect time to do just that,” says Bert Troughton, vice president of Community Outreach at the ASPCA. “We’re gearing up for what we hope will be another record-breaking year, and the public will be an integral part of this life-saving mission.”

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Vinta Nanda


Former Director Ideation at Zee Network, filmmaker and writer Vinta Nanda is the editor of The Daily Eye, and has recently directed a feature-length documentary on feminism in India titled #SHOUT. Vinta produced, directed and wrote television serials including Tara, Raahein, Raahat, Aur Phir Ek Din and Miilee. Her film, White Noise (2004), was screened at international film festivals. Her Edutainment work includes the serials Sheila and Kasbah, feature film Anant, and Documentary, The Distant Thunder and she led The Third Eye program from 2013 to 2018 in partnership with Hollywood Health and Society, Norman Lear Center, USC Annenberg, supported by the Bill and Melinda Gates Foundation, which built platforms for interactions  between creative communities and specialists, experts, social scientists and activists to initiate the idea of conscious storytelling.


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