‘Branding a purpose versus Purpose of Branding’ was the theme of the 5th edition of Pitch Top 50 Brands Awards from the exchange4media group, that are held each year to honour the chosen fifty. In keeping with the theme this year, Amarjit Batra, CEO, OLX India, chose to speak about the use of a higher purpose in branding in his keynote address. Addressing a hall full of the best marketing brains of the country’s top brands, Amarjit started with how each person as each brand is searching for a reason for its existence. “Our highest need is for self actualisation.

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