Indian television broadcasters are starting to focus on the rural viewer, a segment that has been neglected for a long time, as the scope of revenues were limited due to the preference for free content. These viewers have been served mainly by the staterun Prasar Bharati and a couple of channels airing repeat content.  But that is about to change, driven by two major developments: the success of DD Freedish, Prasar Bharati's free DTH platform and the encouraging rural viewership rati 

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