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Bollywood

Bypassing Bollywood, a Filmmaker Focuses on Wildlife Conservation

by The Daily Eye Team December 7 2016, 4:19 pm Estimated Reading Time: 0 mins, 37 secs

Most filmmakers want their work seen by the widest audiences possible. Shekar Dattatri is more interested in reaching influencers who can catalyze wildlife conservation in his native India.

“The films I made for broadcast television were seen by millions of people, and that definitely was an ego boost, but I’ve turned to smaller audiences, influencers, and decision-makers such as government officials and influential leaders who can make a difference and can help raise awareness,’’ says Dattatri, a Rolex Laureate who eschewed mainstream efforts with commercial potential early in his career.

To Dattatri, films aimed at 50 people with political, social, and financial influence have far more potential impact than mass-appeal projects seen by 50 million passive viewers.

About Author

HUMRA QURAISHI

Humra Quraishi is a writer, columnist and journalist. She has authored Kashmir: The Unending tragedy, Reports From the Frontlines, Kashmir: The Untold Story, Views: Yours and Mine, Bad Time Tales, More Bad Time Tales, Divine Legacy: Dagars & Dhrupad and Meer. She has co- authored The Good The Bad and The Ridiculous: Profiles, Absolute Khushwant and a series of writings with the late Khushwant Singh. Her take on what's it like to be a singleton in today's turbulent times, is part of the Penguin published anthology, Chasing the Good Life: On Being Single. And, one of her essays, The State Can't Snatch Away our Children is part of the Zubaan published anthology, Of Mothers And Others. Her essay in the volume on the 1984 Sikh riots, 1984: In Memory and Imagination is titled, Why not a Collective Cry for Justice!

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