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Can You Spot What’s Off With This High School Ad?

Can You Spot What’s Off With This High School Ad?

by The Daily Eye Team December 22 2016, 3:54 pm Estimated Reading Time: 0 mins, 31 secs

A new ad has caught some attention lately for its jarring message behind a seemingly innocuous high school romance. If you’re not a fan of spoilers, watch the ad below before reading on. To call it eye-opening would be an understatement. Like an optical illusion, once you see it for what it really is, there’s no going back to your original viewpoint. If the disorienting ending and replay of crucial scenes recalibrated the way you think about the modern high school experience, then Sandy Hook Promise, the nonprofit behind the ad, has achieved its purpose.

 

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Soumya Duggal


Soumya Duggal is a freelance journalist and an editor at Om Books International. Her writing spans subjects such as books, business, sustainability and culture while her academic interests lie in South Asian poetry. Working in the publishing industry, she helps books come into being—from editing to marketing—and enjoys writing about the challenges and rewards of the process.


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