KV Sridhar, Chief Creative Officer, SapientNitro India who is on the Press Jury at the Cannes Lions International Festival of Creativity, 2015, says most Print advertising has become the passion of art directors and is hence good craft, but good copy is not to be seen. As usual, to really see some great work! There is nothing like going through some 5,000 odd pieces of work and getting extremely frustrated looking at bad work, and then finally finding some 100 pieces of great work which is rewarding. That’s the thrill of doing any jury duty: to unearth and to find those nuggets. Though the process of finding that is frustrating, you will always wait for light at the end of the tunnel.

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